Everyday People is an ongoing project featuring individuals who respond to a simple advert that reads: "Would you like to be photographed for an art project?"
Those who express interest are invited to decide how they want to be portrayed — and why. They become the art directors, making all creative decisions. There are no selection criteria; everyone is welcome to participate.
The project began in 2011 in London, where the first adverts were posted on Gumtree — a popular online classifieds site used at the time to look for flatshares, jobs, services or meetups — at a time when social media was still emerging and selfies were not yet as ubiquitous as they are today. Later, in Madrid, the recruitment method shifted to posters in the street.
Each session is shot entirely on analog film. A single roll of medium format film is used per session, allowing for just 10 photographs — making each frame a considered moment, both for the photographer and the participant.
As the world evolves, so too does our relationship with self-image and the growing accessibility of cameras. But the project continues, offering people the chance to be photographed by a stranger, on their own terms — deciding how and where they want to be portrayed. The result is an encounter with unknown individuals who open themselves up to embody an idea.
Everyday People seeks to invert the traditional notion of casting, allowing participants to define the shoot entirely, regardless of whether they fit conventional standards of what a “model” should be.